Hello

I help leaders and companies scale - from vision to execution.

I’ve spent the past 20+ years at the intersection of creativity, technology, and leadership. In that time, I’ve helped early-stage companies find product-market fit, guided iconic brands through hypergrowth, and built high-performing teams across four continents.

My career includes leadership roles at Microsoft, Facebook, Instagram, TikTok, and Soho House, as well as advisory and board positions in media, consumer products, and transportation. I was recognized as one of Report on Business’s Executives of the Year (2023).

I believe in building organizations that scale and inspire - places where people can do the best work of their lives while delivering exceptional results.

Ways to Work Together

Scaling Organizations & Teams
Build structure, culture, and leadership to move from early stage to global scale.

Growth Strategy & Digital Transformation
Accelerate growth and future-proof your business.

Brand Building & Marketing Leadership
Create brands that connect deeply and deliver results.

Partnerships & Business Development
Unlock high-value partnerships that amplify reach and revenue.

Executive Coaching & Advisory
Navigate leadership inflection points with clarity and confidence.

Scaling Organizations & Teams

Helping leaders and companies move from early traction to sustainable, global scale. I design structures that allow creativity to flourish without losing speed, and build cultures where top talent thrives.

• Scaled TikTok’s global content operations and branded partnerships from launch to multi-market maturity.

• Built and led multi-functional teams across continents at Facebook and Instagram.

Growth Strategy & Digital Transformation

Developing strategies that unlock new revenue streams, enter new markets, and embrace emerging technologies without losing focus.

• Drove Soho House’s digital transformation strategy.

• Launched numerous new product categories and international markets for leading consumer and tech brands.