Daniel Habashi
Boards, advisory & leadership
Working together
I’ve spent more than twenty years building brands, businesses and teams at Microsoft, Facebook, Instagram, TikTok, Soho House and SSENSE, where technology and culture shape how people connect, discover and spend.
Today, I work with founders, leadership teams and boards on growth and the organisation needed to carry it through. I help turn ambition into clear priorities, stronger teams and work that moves the business forward, without losing what people love about it.
What I help with
Most of my work starts at a point of change. A founder knows where the business should go, but the organisation isn’t yet built to get there. An established leadership team is deciding where to grow next, or how to make a new direction work.
I help with the decisions in between: where to focus, which partnerships matter, how to structure the team, and what needs to happen next. Depending on what’s needed, I can be a sounding board, work through the plan with the team, or get directly involved in delivering it.
Across categories:
CPG & consumer · Retail & luxury · Technology · Hospitality · Media & content
Ways to work together
Advisory
An ongoing relationship with a founder or leadership team, working through growth, expansion or a change in leadership. A place to test decisions, set priorities and work through what comes next.
Projects
A defined piece of work with a clear scope and end date, such as a partnership strategy, an international expansion plan or an organisation design. I work directly with your team to get it done.
Coaching
One-to-one work with founders and senior leaders on decisions, delegation and building a team around them, including how they want to lead and what they need from the role.
Boards
Independent director and advisory board roles across public, private and nonprofit organisations. I bring an operator’s perspective to growth, leadership, risk and accountability.
I also consider interim, fractional and full-time executive roles where there’s a strong fit, particularly in commercial, operating or general management.
Boards
Independent Director
Chair, Audit Committee
Chair, Governance, Compensation and Nomination Committee
Board member
Board member
Finance Committee Member
Independent Director
Member, Environmental and Social Committee
Experience
SSENSE
Led commercial and customer functions, bringing together sales, marketing, brand, content, design, partnerships, customer care and retail.
TikTok
Led operations, content, marketing and partnerships across North America, Australia/New Zealand, Africa, the Middle East and South Asia, with responsibility for government relations and trust & safety.
Soho House
Led global marketing and digital transformation across membership, apps, websites and hotel booking in preparation for IPO.
Built the global Brand Development organisation, responsible for the launch and international expansion of Instagram’s monetisation efforts.
Led a national sales team, growing and diversifying the brand and advertiser ecosystem, and led the global expansion of the Social Flyer initiative.
Microsoft
Led MSN brand and product marketing, and launched mobile applications across more than 15 international markets.
Selected advisory work
- Substack
- LVMH
- Tiffany & Co.
- Herschel Supply Co.
Get in touch
If you have something in mind, I’d be glad to talk.